Skip to main content

In Kerala, Gold is God

Gold prices are sky high but if you step into any of the gold jewelry shops, you will find them as crammed as a vegetable market, if not more. People from all walks of life flock to gold jewelry shops to buy whatever little/more gold they can. The system in Kerala is such that for every occasion, gold matters. Irrespective of financial stability, social standing, religious or caste denomination or even political affiliation, Gold is a uniting factor among Keralites. It's like God.


Gold Ads will chase you
In fact, gold ads compete for your attention to such a point that it leaves you confused where to buy from. Some gold jewelry shops offer you cars, high technology accessories and so on if you buy X amount of gold. In other places, you are given the welcome that one accords to a King but by the time you've made your purchase, you are left a pauper. 


Buy Gold Smartly, Do Cross Checking Locally
Be careful to check the quality of gold that you purchase. Several highly reputed jewelry shops in Kochi are rumored to be selling gold that is not 'pure.' Therefore, don't go by the glossy ads or by the fact that a film star you admire is the brand ambassador of the jewelry brand. Do your homework locally. Ask people who invest in gold coins or jewelry who their favorite jeweler is. Don't stop there. Ask questions like what differentiates one gold provider from the other in terms of rates, designs and so on.


Moral of the story: Gold frenzy leaves people with less money and more worry. But it's real and it's here to stay. No social reform in Kerala will reduce or change it. Meanwhile, businesses will continue to flourish as they cash in on people's hard earned savings and their dreams of stepping higher and higher on the social ladder.

Comments

Mom with a Dot said…
You know, I've been thinking about why we need Gold at all. I have all my stuff stacked up in a locker in India because we once had a house burglary. Have now gotten used to imitation stuff and find it fits the purpose adequately. Having settled in the US, I don't see it necessary to really pass on ornaments to my DIL, 20 yrs from now or so. I keep wondering, Do I really need the Gold ?
@Mom with a dot: True...it's more of a society's compulsion more than anythingelse, isn't it?
Karan Fagne said…
Too gud information, I had come to know about your website from

my friend vishwas. This is just the kind of information i want, i'm

already your rss reader now and i would regularly looks for the new

posts,Thanx a lot once again, Regards, Kerala live gold rate

Most Popular Posts

Do you have a List? I don't!

The wise people in my life have always advised me to be organized and making lists is the best way to get started.

However, I don’t make lists and when I do, I lose them somewhere and end up spending more time and effort searching for it and finally, it leads me to tears.

Before marriage, I never understood the value of time. My father always told me how important it is to make use of time and his formula was  'Time is God' but I didn't understand it. Of course, watching MTV and reading books and wandering out with friends is how I spent most of my time.

Now, I realize that if I had been more time-conscious, there is so much that I would love to do with my time. I have a lot of shortcomings as a person but I am very proud about the fact that I work very hard at everything that I do and I utilize my every hour of every day and extract the best out of it.

A normal day is when I just get very busy, going from task to task of what seems important, listening to my inner voice. I tr…

The Ugly Truth about Caste in Kerala

Many years ago, when I wrote this post on Kerala's caste system, I had not considered that I would receive such online abuse for writing this or that I would be seen as some one who was trying to insult other castes. The intention of writing is always to share an experience or a perspective, not to insult others.  My experience of motherhood and marriage would be different from yours. When I write about my experience, it is illogical to abuse me because our journeys are entirely different narratives. My life and yours are not the same at any given point of time.

My question is - why do you ABUSE any caste or person here? You are free to disagree but why do you ABUSE? How does that reflect on YOU?

In my article, I shared what trials I went through, without any intention to insult any community.A new book 'Ants among Elephants' written by Sujatha Gidla, who writes about herself as being born 'an untouchable in India' teaches you everything you probably want to know abo…

Saree Woes 2

Our earlier discussion on Saree Woes really perked up my spirits. A big thanks to all of you for pepping me up.

Okay, here's the good news. There was an unexpected late night party that I had to attend in Gurgaon. To be honest, I haven't had the time or energy to attend any such parties after Adi was born. I was sure I wouldn't have the confidence to make conversation with the glitterati, let alone feel confident to carry off wearing a saree. This is one of those parties where you have to be dressed very formally.

Well, at the end of a working woman's day, you hardly feel ready to attend one of these parties looking like a moron, right? So, with very little preparation and very few hours left, I called on all the gods in Heaven to help me look a little younger and prettier since I don't have the magic to look young all on my own.

Although I was tempted to wear one of my awesome Kancheevaram treasures, I knew it would be very difficult to drape it without any help. An…

Mahamrityunjaya Mantra: Meaning, Benefit of Chanting and Who can Chant the Mantra

Mahadmrityunjaya Mantra: Benefit of chanting this mantra nee

There are very few mantras that are as powerful as the Maha Mrityunjaya Mantra. Do read my post: Does Mahamrityunajaya mantra really work?Of course, it does but you need to undertstand the meaning and significance of the mantra first.
This mantra is believed to have the power to remove all sufferings, diseases and bestow the one who chants it with good health and long life. It is also believed that constant contemplation of the Maha Mrityunjaya Mantra can help spiritual aspirants to overcome the cycle of birth and death.
What got me fascinated about this mantra is something personal.  I learned this mantra from my father but it is my maternal grandmother who chanted it all the time and repeatedly told me of its tremendous power to protect. However, I did not chant this mantra regularly. [ Do READ: THE POWER OF LOVE]
But at the age of two, my son was taught some mantras by my mother who explained what it means to him and he becam…

Amazing Signs You are an Earth Angel

Doreen Virtue’s book, “Assertiveness for Earth Angels” brings to life the reality of Earth Angels in very easy way. It’s an exciting must-read! 

[DO READ: The POWER OF LOVE]

Earth Angels have amazing superpowers in: MusicArtsWriting HealingManifesting miracles for others such as controlling weather conditions and  becoming invisible at will.
[MUST READ: A Dad's Advice to the Daughter He loves]
DO READ: ASK MORE, FEAR LESS.

How to Identify Earth Angels by their Traits
To know whether you are an Earth Angel, take a look at their known traits that are explained in this book:


You have a graceful and compassionate aura that inspires people.Your presence “lifts” everyone to happier spirits – it is proof of who you really are.You don’t judge others but you overdo the “acceptance” bit. So, you tolerate even those who show no respect for boundaries.You cannot stand anyone suffering or being in pain. You are constantly “rescuing people” because it is in your nature to want to see everyone happy in …

Balanced diet for ladies: Eat according to your body’s age

Experts say that as years roll by, your body’s ability to absorb nutrients decline, so it is even more important to formulate a balanced diet and eat according to one’s age.

The following age-specific information (excluding the details given under ‘Expectant Mothers’) is a summary from an article I read in the popular UK food magazine called Delicious and the article is titled “Eat your age: Wise up to your changing needs.” It is written by Anna Montague and published in  March 2011. 

[READ: Why Salad is Good for you ]


FOLLOW MY BOARDS ON PINTEREST

Balanced Diet during Teen Years Iron deficiency is seen as a predominant condition in most teenage girls and this trend is increasing. Teenage girls are not getting enough iron from their diet.

200gm of low fat yoghurt every dayLean meat, fish, pulses and eggsDried fruitsLeafy vegetablesFresh fruitsSay no to sugary drinksHaving a daily sufficient calcium intake is important for girls as it is like having ‘bone in the bank’ for the future.
Balanced…

Top 10 Skincare tips for Summer

Come summer, and we women worry a lot about how the sun lashes out on our skin. True, skincare tips for the summer are plenty but what about the hushed secrets - yes, those tried and tested family secrets that are passed on from mother to daughters? [ALSO READ: How to NEVER EVER GIVE UP on the spiritual path]

FOLLOW MY BOARDS ON PINTEREST

Here are some that are totally easy to do. Best of all, these are effective and bring on a feel-good factor in the peak of summer.

1. Replace water with rosewater. It keeps your skin luminous and fragrant throughout the day. It's a good toner too.

2. Cleanse your skin by combining these ingredients - honey, milk, rosewater/rosepetals and turmeric. Add a dash of olive oil and yes, it feels wonderful.

3. Almond oil body baths are a must-have! You will smell delicious all day. This summer, skip all those body lotions & moisturizers! You will love the way almond oil pampers your skin all day!

4. Use a mixture of almond oil and olive oil for your fe…

Anju Sundarikal Malayalam Movie Review: Dulquar Salman in full throttle, Fahadh Faasil disappoints

Anju Sundarikal, as the title suggests 'Five Beautiful Women,' is a poignant anthology of five short films that celebrate five female protagonists and their tumultous lives. These five films play on different themes and emotions, and on the whole, it is an interesting anthology.

Anju Sundarikal - Sethulakshmi The first film, Sethulakshmi, is a heart-wrenching portrayal of sexual abuse of a small girl whose hobby is to collect newspaper clippings of newly wed couples from newspapers and she embarks on getting a similar photograph taken of herself with her best buddy from school. What appears as an innocent wish is the honeytrap that leads the little girl to understand the meaning of fear. 
Each scene in Sethulakshmi seemed to tear into my heart, particularly in a scene where the photographer's hands and glance linger a tad too obscenely on the innocent, unsuspecting girl whose eyes are filled with fear. There is another scene where she is so frightened that she curls up at the…

Movie Review: Dancing at Lughnasa & Meryl Streep is its Star

I enjoyed watching this movie, that is based on Brian Friel's play, Dancing at Lughnasa. Of course, the fact that I love Meryl Streep and her performances is the real reason I picked up the DVD of this movie to watch.


SIBLINGS: THEIR CONFLICTS & IDEALS It's hard not to feel warmly towards the five lonely unmarried Mundy sisters, with Meryl Streep in the role of the strict school teacher named Kate, Catherine McCormack playing the role of Christina, Kathy Burke playing Maggie, Sophie Thompson acting as Rose and Brid Brennan playing her role as Agnes. Their moments of conflict, nostalgia and love are beautifully portrayed through this movie despite its lack luster script and dialogues. Each sister has a definite sense of what's right and that's so natural in a family where siblings are likely to feel that way. However, even when such conflicts are not resolved, they learn to love and accept each other's shortcomings.
STORY OF THE MUNDY SISTERS The sisters live in a b…

Five ways to take charge of your anger

“It is wise to direct your anger towards problems -- not people; to focus your energies on answers -- not excuses.” ― William Arthur Ward
Every day, the newspaper headlines are full of scary stories of people killing each other over trivial things - mostly these incidents happen when individuals lose their temper and turn violent. In traffic jams across Noida in the evenings, people don't hesitate to walk out and hit each other.  At workplaces, colleagues lose their temper and say things that they regret later. During holidays with loved ones, small things set us off and we say things that damage relationships forever. No one stops anyone. Everyone likes a big, bad fight. It's great to vent. After all, what's the big deal about getting angry? After all, if you cannot express what pisses you off, how can you call yourself human? 


Does anger solve your problems? You know the answer!

If anger solved all the problems in the world, this world would have been a perfect place centur…