Skip to main content

In Kerala, Gold is God

Gold prices are sky high but if you step into any of the gold jewelry shops, you will find them as crammed as a vegetable market, if not more. People from all walks of life flock to gold jewelry shops to buy whatever little/more gold they can. The system in Kerala is such that for every occasion, gold matters. Irrespective of financial stability, social standing, religious or caste denomination or even political affiliation, Gold is a uniting factor among Keralites. It's like God.


Gold Ads will chase you
In fact, gold ads compete for your attention to such a point that it leaves you confused where to buy from. Some gold jewelry shops offer you cars, high technology accessories and so on if you buy X amount of gold. In other places, you are given the welcome that one accords to a King but by the time you've made your purchase, you are left a pauper. 


Buy Gold Smartly, Do Cross Checking Locally
Be careful to check the quality of gold that you purchase. Several highly reputed jewelry shops in Kochi are rumored to be selling gold that is not 'pure.' Therefore, don't go by the glossy ads or by the fact that a film star you admire is the brand ambassador of the jewelry brand. Do your homework locally. Ask people who invest in gold coins or jewelry who their favorite jeweler is. Don't stop there. Ask questions like what differentiates one gold provider from the other in terms of rates, designs and so on.


Moral of the story: Gold frenzy leaves people with less money and more worry. But it's real and it's here to stay. No social reform in Kerala will reduce or change it. Meanwhile, businesses will continue to flourish as they cash in on people's hard earned savings and their dreams of stepping higher and higher on the social ladder.

Comments

Mom with a Dot said…
You know, I've been thinking about why we need Gold at all. I have all my stuff stacked up in a locker in India because we once had a house burglary. Have now gotten used to imitation stuff and find it fits the purpose adequately. Having settled in the US, I don't see it necessary to really pass on ornaments to my DIL, 20 yrs from now or so. I keep wondering, Do I really need the Gold ?
@Mom with a dot: True...it's more of a society's compulsion more than anythingelse, isn't it?
Karan Fagne said…
Too gud information, I had come to know about your website from

my friend vishwas. This is just the kind of information i want, i'm

already your rss reader now and i would regularly looks for the new

posts,Thanx a lot once again, Regards, Kerala live gold rate

Most Popular Posts

The Ugly Truth about Caste in Kerala

This post on Kerala's caste system has not been written with an intention to ridicule or glorify any caste as such. I do not ever judge or like to be judged on the basis of my caste. I do not support any form of caste discrimination because I know exactly how it feels to be treated differently because of one's caste. It isn't a great feeling.  

First Question is always "What is your Caste?" In Kerala, one of the first things you are bound to be asked by even new people you've just met is, "What is your caste?"  This is not a tirade against any caste but my experience, personally. And just for information, I have never used my caste name 'Menon' to this day. That is something I have learned from my father - who has never used 'Menon' in his name because he believes his destiny is shaped by values, vision and actions, not  by his caste.
As some one who is a Menon by birth, I can also tell you frankly that it often feels like a curse to be…

Mahamrityunjaya Mantra: Meaning, Benefit of Chanting and Who can Chant the Mantra

There are very few mantras that are as powerful as the Maha Mrityunjaya Mantra. [ALSO READ: How to NEVER EVER GIVE UP on the spiritual path]

Mahamrityunjaya Mantra: Benefit of chanting this mantra
This mantra is believed to have the power to remove all sufferings, diseases and bestow the one who chants it with good health and long life. It is also believed that constant contemplation of the Maha Mrityunjaya Mantra can help spiritual aspirants to overcome the cycle of birth and death.
What got me fascinated about this mantra is something personal.  I learned this mantra from my father but it is my maternal grandmother who chanted it all the time and repeatedly told me of its tremendous power to protect. However, I did not chant this mantra regularly. 
But at the age of two, my son was taught some mantras by my mother who explained what it means to him and he became very enthusiastic about chanting the mantras. Following this, my mother taught him the Maha Mrityunjaya Mantra and he took to …

Amazing Signs You are an Earth Angel

Doreen Virtue’s book, “Assertiveness for Earth Angels” brings to life the reality of Earth Angels in very easy way. It’s an exciting must-read! [ALSO READ: How to NEVER EVER GIVE UP on the spiritual path]

Earth Angels have amazing super powers in: MusicArtsWriting HealingManifesting miracles for others such as controlling weather conditions &  becoming invisible at will
DO READ: ASK MORE, FEAR LESS.

How to Identify Earth Angels by their Traits
To know whether you are an Earth Angel, take a look at their known traits that are explained in this book:


You have a graceful and compassionate aura that inspires people.Your presence “lifts” everyone to happier spirits – it is proof of who you really are.You don’t judge others but you overdo the “acceptance” bit. So, you tolerate even those who show no respect for boundaries.You cannot stand anyone suffering or being in pain. You are constantly “rescuing people” because it is in your nature to want to see everyone happy in this world. But y…

Gayatri Mantra as Panchamukhi: Get it right or let it go

Most people do not understand the importance of chanting the Gayatri mantra because they are not aware of its power. It is only when I began to read Bhagawan Sri Sathya Sai Baba's teachings that I learned how sacred and powerful the chanting of the Gayatri mantra is.
The Vedas represent the breath of God. The Gayatri mantra is the very basis of the Vedas. Try not to undertake chanting the Gayatri mantra as a light endeavor or as a hobby. It has to be chanted with faith, discipline and purity of mind and body. Be steady with your sadhana if you want to reap the spiritual dividend associated with the Gayatri mantra  and never once hesitate once you decide to do it.
Bhagawan Sri Sathya Sai Baba said that the Gayatri Mantra is referred to as Pancha Mukhi, the Goddess with five faces that represent the five pranas or life forces. Here's more on it.


Chant the Gayatri Mantra correctly: Pause Five Times Here are some important things to keep in mind while chanting the Gayatri mantra:

1. Wh…

World Book Day: An Introvert's Perspective on Books as a Refuge

Books and bookshops have always been a part of my life. 
As a child stranded between cultures far too often, it suited me to find refuge in the world of books. I didn't know then that I was an introvert, but it was clear that my escape into the world of books was one of both necessity and protection. 
Books protected me. Back then, children of my age who considered themselves to be ''cool" would never sit next to me if I was reading a book - which is exactly the protection I wanted for myself. I wanted to be left alone.
As a habit since childhood, I carry books with me everywhere. It particularly helps when I travel - I can forget about my tensions and also get rid of strangers who try to open a conversation with me when all I want to do is escape into a book.

Books have been my best companion ever since the early years when I learned to distrust people's intentions - what they said had little to do with what they eventually did - and this continues to baffle me. But …

Say a little prayer for me in the language of love

Recently, I saw the blurb of a book which asked, "How many of you (Hindus) have seen the inside of a Muslim home and how many of you (Muslims) have seen the inside of a Hindu home?" The question provoked a spark of anger in me because I do not view relationships through the prism of caste, community or religion.

However, I understand what the distinguished writer was trying to say - we are so insulated in our ways that even when we talk about tolerance, we still don't dare step beyond the boundaries of our community, caste or religion. 

When I say this in North India, I am told, "You have only read about Partition. You haven't lost a family member or seen a tragedy unfold before your eyes - it's easy for you to talk like this." Maybe...

However, one of the many advantages of having grown up outside India and then during my teens, in Kerala, is that I never learned the social distinction between "Hindus"and "Muslims." There was never &qu…

Mahashivaratri: I'm loving it!

When I was a child, Mahashivaratri bhajans used to be conducted at home. It meant 24X7 work for my parents, especially my mother. But this is the one festival that we loved to get ready for. 
You had to prepare in advance for hosting so many people overnight. They had to be comfortable yet alert because no one who stays can be allowed to fall asleep unless they are unwell or on medication. So, if there were aunties who wanted to take a ten-minute nap, I would time it and call them exactly in ten minutes!
The joy of watching grown-ups make a fool of themselves over getting few more minutes of sleep cannot be underestimated especially when you are ten or twelve years old!
Perhaps it is those beautiful growing up years that make it difficult for me to stay away from an all-night vigil during Mahashivaratri. I can't stay away from it no matter where I am, even if the following day is a working day. This year too, I attended the Mahashivaratri bhajans at the Sai Center, Lodhi Road, and I …